Political Work
Archetype’s inspiration for this ad came from seeing a few old interview clips which illustrated how President Trump has always believed and advocated for the same America-first policies. This ad aimed to quickly and poignantly demonstrate his decades-long consistency and devotion to America. President Trump posted the ad to multiple platforms where it garnered over 30M views.
Trump - Always Ad
This campaign ad highlights Trump’s magic moments from his first-term State of the Union addresses. President Trump posted this ad twice during the closing days of the 2024 election and pinned it on his X profile, where it received over 30M views.
Trump - SOTU Highlights
Rep. Lauren Boebert - Nominations Video
This video produced for Representative Boebert’s official page highlights some of President Trump’s great nominations and encourages her colleagues in the Senate to approve them quickly.
This event highlight video is from the Claremont Institute’s Center for the American Way of Life event held at the U.S. Capitol and featuring then-Senator JD Vance as the keynote speaker.
Claremont Institutute - Up From Conservatism
Future 49 - Alaska’s Golden Age
This video highlights the great work President Trump and Governor Dunleavy are doing to usher Alaska into America’s golden age. Archetype filmed Gov. Dunleavy at the U.S. Capitol and cut this ad.
This video highlights the excellent High School Fellowship inaugurated by the Heritage Foundation in 2024.
Heritage Foundation - High School Fellowship
George Washington’s Mount Vernon
George Washington is one of our biggest heroes at Archetype. So we were thrilled to get the chance to film there during a private event. This video is our personal homage to General Washington taken from the environmental footage captured during the evening.